Roc Nation & Fashion Institute of Technology (FIT) Launch Student Design Competition To Develop Exclusive Limited Edition Roc Nation Capsule Collection

First-Round of Competition Launches on Aug. 29; Winner To Be Announced in January 2026 & Downloadable Assets Are HERE

NEW YORK, Aug. 29, 2025 /PRNewswire/ -- Today, Roc Nation and the Fashion Institute of Technology (FIT) announce an exciting partnership on a student design competition aimed at empowering and uplifting the next generation of fashion designers. This initiative brings together two iconic New York institutions, underscoring the city's legacy as a global capital of culture and innovation. Fashion has long been inseparable from music, adding a powerful visual language that amplifies and defines the sound, transforming an auditory experience into a full expression of identity and artistry.

Starting on Aug. 29 for the Fall 2025 semester, students enrolled at FIT will be invited to create, design and submit clothing capsules for the chance to win a $20K prize - representing the approximate cost of tuition. The winning student will also have their winning concept developed into an exclusive Roc Nation 2026, limited-edition collection.