A CELEBRATION OF ARTISTRY: ICONIC TEXAS FASHION BRANDS CONSUELA × JAMES AVERY UNVEIL COLLABORATION LAUNCHING ON OCT. 6

Crafted with heart and inspired by meaningful connections through art, this collection debuts the first collaboration for both brands

AUSTIN, Texas, Oct. 6, 2025 /PRNewswire/ -- Two beloved Texas fashion lifestyle brands, Consuela and James Avery Artisan Jewelry, have partnered for their first-ever collaboration: a collection of jewelry charms, handbags and accessories that celebrate creativity, individuality and the art of living joyfully. With handcrafted artisanship and design at the heart of their creations since their entrepreneurial beginnings, this collaboration embodies a shared commitment to creating pieces that inspire self-expression and hold deep personal meaning.

Consuela and James Avery Debut First-Ever Jewelry and Handbag Collaboration Collection

"At Consuela, our inspiration isn't a trend, forecast or passing theme — we begin with art, always. Through our Art of the Unmatched™ design philosophy, we create layered stories of texture, color, pattern and iconography shaped by curiosity, craft and soul. From this place, our handbags and now jewelry become original works that move us and make us feel something real," says Consuela founder, CEO and Chief Creative Officer Conni Reed. "Growing up in Texas, James Avery has always been close to my heart and part of my life story. Collaborating with a brand that shares our love for meaningful, handcrafted design — and seeing Consuela's spirit captured in James Avery jewelry — is truly an honor and a dream come true."

Karina Dolgin, chief product & revenue officer of James Avery Artisan Jewelry, adds, "This collaboration is more than a partnership — it's a celebration of shared values. James Avery and Consuela are rooted in community, craft and respect for the artisans who bring our visions to life. We're united by our commitment to thoughtful design and authentic storytelling."